This is Us
Jusoor is a social and cultural impact advisory dedicated to driving organisations to design and deliver purpose-led strategies, projects and programmes through a global majority, culture-focused lens. We translate values into action; connecting brands, institutions, and communities through storytelling, experiences, and initiatives that create lasting social value.
Why We Exist
Our mission is to build bridges, connecting communities creators and institutions through insightful strategy and programmes that reflect the diverse realities of today’s global residents.
As borders blur and hybrid, multilayered identities become the norm, the world urgently needs frameworks that help organisations understand and engage with audiences who move fluidly between cultures.
JUSOOR stands at the forefront of this shift, guiding partners across the region and beyond to design culturally rooted, internationally resonant experiences for the global majority.
Featured Events
A Night at the Museum
An exclusive evening of culture, conversation, and global perspective.
Date: December 06, 2025
Time 5:00 PM – 10:30 PM
Venue Crossroads of Civilisation Museum
Dress Code: Black Tie
A Night at the Museum
An exclusive evening of culture, conversation, and global perspective.
Date: December 06, 2025
Time 5:00 PM – 10:30 PM
Venue Crossroads of Civilisation Museum
Dress Code: Black Tie
WE ARE JUSOOR
JUSOOR is a bridge between cultures, institutions, and communities. We advise organisations to create purpose-led strategies and programmes that reflect the realities of today’s global majority and the region we call home.
Louise Pyne-Jones
Co-Founder and Principal
Taslima Khan
Co-Founder and Creative DirectorWhy Jusoor
Because culture deserves thoughtful leadership.
It shapes identity, trust, and long-term value.
Because impact requires cultural intelligence.
Without it, purpose doesn’t endure.
Because influence should build legacy.
Not attention, not noise, but lasting public value.
JUSOOR is not just an advisory.
It is the bridge between influence and impact.
How We Create Impact
Curated Cultural
Dialogue
Strategic Advisory & Policy Conversations
Creative Leadership Platforms
Global Storytelling Initiatives
Social Impact and Philanthropy
Let’s Build Bridges Together
Whether you are a cultural leader, institution, creative, or partner — we would love to hear from you.